Commercial Director Europe

The commercial director develops and prospects with his/her team new customers in the retail, out of home and business to business area. He/she is a strong individual able to make the difference in both the “business building” activities and “customer relationships”. His/her major objective is to grow the business by developing his/her markets into a professional organization.

Accountabilities:

1. Commercial and company representation
   • The CD acts as Gourmand figurehead within his region.
   • Recommend on priority setting for the region and  insure flawless in-market execution.
   • Develop a clear strategy per country/market segment
   • Consistently track & review business performance against the annual objectives. Take corrective action when necessary
   • Develop customer activities in order to maximize  growth opportunities.
   • Evaluate the main activities and give feedback to the internal stakeholders.
2. Commercial strategy
   • Initiate, lead and implement the commercial strategy
   • Translate strategy into action via a KPI driven platform which
   • Develop and implement the commercial routines

1. People and team management
   • Manages and leads the sales teams of Belgium, Netherlands, Italy, Adriatic, Iberia, UK and export.
   • Manage and lead the sales support team
   • Hire, retain and develop sales talent
   • Be an inspirer and lead by example.

1. Reporting
   • Accountable for the management and reporting of the business numbers (net sales value/customer discounts and allowances/distributor fees)
   • Overlook in coordination with the Gourmand finance team the outstanding invoices and cash balance.
   • Provide qualitative and timely reports to the CEO.
   • Close collaboration with the members of the management team.

1. Coordination and project management
   • Further roll out and follow up of our CRM system
   • Determine pricing and product policy in accordance with CFO and CEO
   • Be an inspirer for new product development
   • Manage and improve the sales-and promotional processes.
   • Assist the supply chain team on sales forecast and warehouse management.
   • Manage ad hoc projects

Job Dimensions:

• He is responsible for the European area. Other areas might be added depending on the business development and personal achievements.
• Country sales managers, key account managers and the sales support team as direct reports.
• Net sales of 70 mio euro in year 1. Expected to be doubled w/I 4 years

Key skills/requirements:

• University degree. MBA is a plus.
• Excellent people management skills.
• Min. 10 years sales experience w/I the FMCG industry.  Part of which internationally.
• Successful track record in delivering business targets & plans in a highly competitive environment
• Strong intellect, excellent interpersonal, influencing and communication skills which facilitate effective communication, internally and externally..
• At least tri-lingual (Dutch, French, English) . Knowledge of German is highly appreciated.
• Is flexible, pragmatic with a “can do” attitude
• Results-driven, open, respectful and reliable individual
• Strong negotiator

Organisation & contact:

1. Reports to the CEO
2. Part of the management team
3. Has frequent contact with supply chain team and Gourmand CFO.
4. Direct reports
   • Key account managers: 5
   • Country managers: 4
   • Sales support: 5